Advertising and Recruiting Guidelines
Last updated: February 28, 2020
Last updated: February 28, 2020
Here at ResearchGate, it is our mission to connect the world of science and accelerate scientific progress. A big part of connecting this world of science is offering the people who use our site the most relevant content and connections for them, including ads, job posts, and recruiting contacts.
These guidelines apply to anyone who purchases or uses ResearchGate’s advertising or recruiting services. They specify what categories of content are not allowed in your ads, job posts, and communications, and what rules apply when you’re searching for and contacting candidates on ResearchGate. Please take the time to review them carefully.
Please note: These guidelines are incorporated into ResearchGate’s Business Service Terms and Business Product Terms (together, the “Terms”). All capitalized terms in these guidelines have the same meaning as in the Terms.
We have the right, but not the responsibility, to review Ads, Ad Materials, Job Posts, and Job Post Content for compliance with these guidelines. We may reject, suspend, remove, deactivate, or not deliver any Ads or Job Posts that don’t comply. We may also restrict, lock, or terminate the account of any advertiser or recruiter who does not comply with these guidelines. Notwithstanding this, you remain responsible for reviewing and ensuring that your Ads, Job Posts, and conduct comply with both these guidelines and all applicable laws.
Unless you are responsible for activating your own Ads or Job Posts, please make sure that you provide us with all the information and approvals required for us to set up and deliver your Ads or Job Posts, including all Ad Materials or Job Post Content, at least 3 working days prior to launch.
Editorial requirements
To make sure that all content on ResearchGate remains high quality, we require that all Ads and Job Posts meet high editorial standards. That means:
Please note: The primary language that people use to communicate on ResearchGate is English, so any Ad or Job Post that contains content written in another language must be targeted to the appropriate region(s).
Image requirements
To make sure that all Ads and Job Posts look and feel professional, we have the following rules on the use of images:
Please note: You are responsible for ensuring that you have the necessary rights to use any image, logo, or text that is part of your Ad or Job Post.
Landing page requirements
To make sure that all Ads and Job Posts on ResearchGate operate smoothly and are easy to interact with, we have these minimum requirements for landing pages:
Technical specifications
Generally speaking, we offer two different types of Ads on ResearchGate – Responsive Ads and Banner Ads. The main difference is in the way the Ads are built, which also leads to differences in how we deliver them. Because of these differences, these two types have different technical specifications.
Responsive Ads
Responsive Ads offer maximum flexibility with minimum set up. You only need to provide us with the assets we need to build your Ad – including headlines, images, and your landing page – once. We can then adjust the size, appearance, and format of your Responsive Ad to fit available Ad spaces on ResearchGate, across different devices. For example, your Responsive Ad might show in a “native” format, which is why Responsive Ads are sometimes called “native ads”. Native ads take on the format or tone of the website they are shown on, with the goal of a seamless user experience.
Because we can try out different variables with your Responsive Ad, it’s easy for us to determine which size and placement is performing best. That means we can increase your reach and impact, while saving you time.
So we can build a Responsive Ad that works well across different sizes and styles, your Ad Materials must follow the below specifications:
Logo dimensions
Image dimensions
45 × 45 px
Recommended size (in-feed): 518 × 388 px
Recommended size (right rail): 1020 × 516 px
Please note: The use of animated images (such as animated GIFs) isn’t allowed.
Character recommendations
Banner Ads
To run a Banner Ad on ResearchGate (sometimes called a “display ad”), you’ll first need to prepare an image file that is sized and formatted appropriately. The specifications and dimensions are listed below. You can also provide us with third-party tags by approved vendors.
Device
Desktop
Sizes
300 × 250
336 × 280
728 × 90
300 × 600
160 × 600
120 × 600
File size limit
Max 40 KB
File types
JPG
PNG
GIF
Animation
Max 30s + 3 loops
Audio
No
Mobile
300 × 250
300 × 50
320 × 50
300 × 100
320 × 100
Max 40 KB
JPG
PNG
GIF
Max 30s + 3 loops
No
We ask that you provide a minimum of 2-3 sizes for A/B testing.
Please note: We reserve the right to reject Ads or Ad Materials that contain excessive animation.
Tracking of Banner Ads
Subject to our approval, we allow the use of third-party tags to track Banner Ads in accordance with our Business Service Terms. Please read the Terms carefully, especially Section 5 (Delivery).
Please note: DoubleClick (internal redirect tags) are preferred. For a complete list of approved vendors, please get in touch with your ResearchGate contact.
We want all Ads, Job Posts, and communications on ResearchGate to be appropriate, suitable for our community of scientists and professionals, honest, transparent, and safe. Because of this, we don’t allow Ads, Job Posts, or communications that fall into the following categories:
Ultimately, it’s your responsibility to ensure that your content and conduct comply with all applicable laws and regulations for the places where your business operates, as well as any other places where your Ads or Job Posts are displayed, or your communications are sent. That includes complying with all applicable advertising regulations for healthcare and medicine, privacy and data protection laws, and U.S. and non-U.S. export control and trade sanction laws.
We want to make sure that you attract the right scientists and fill your open positions, while also offering our Users the best possible application process or recruitment experience. To help achieve these goals, we have some specific rules for recruiting on ResearchGate.
The following rules apply to your Job Posts:
Finding employment opportunities is serious business. We want to offer our Users the best possible experience while using ResearchGate, whether they want to learn about employment opportunities that may be relevant to them, or not. To ensure this, we have some important rules for recruiters who use ResearchGate to post Job Posts or find or contact potential candidates.
Do:
Don’t:
ResearchGate has the right but not the obligation to: