Over the last 10 years ResearchGate has been the platform for scientists to collaborate, share and upload publications. As we’ve grown the network to 15 million scientists, we’ve found email – specifically when well-timed – to be a very successful method of keeping in touch.
We often hear marketers ask us “So when is the best time to email scientists?”. The short answer – it depends on who your audience is. What resonates with subscribers of retail or hobby brands will differ vastly from subscribers of scientific institutions. With that in mind, we’re here to break down the life science categories and offer insights into when specific scientific audiences should be emailed, and the frequency of which to send these.