Advertising resources

Download free guides and read our blog to gain insider knowledge on advertising to academics, technical staff, and researchers.

Guides and reports

Lab buyers guide

How do labs make buying decisions? We surveyed hundreds of scientists to find out what they’re purchasing, how many people are involved, and the influence of end users.

Why you should focus on end users: Infographic

Understanding buying behavior in a B2B setting is increasingly hard for scientific marketers. We went to our database of scientists and asked how their last lab purchase was made.


Why budgets are being reallocated to Sponsored Content

Digital marketing sees a shift from native advertising to sponsored content.

New ways to start the conversation with scientists

Introducing Recommended Ads and Sponsored Content Ads on ResearchGate.

How scientists really use conferences and social media

Which conferences they attend, and the role that social media plays in networking.

How you should really be emailing life scientists

Insights from ResearchGate’s email specialists on the best times and frequency.

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